Adult Development and Substance Abuse

This research paper has been compiled through comprehensive collection of information from five different sources.   The area of substance abuse and its impact on the development progress of an individual has been explored.   This covers the range of personal capacity from social to economic spheres.Serious effects have especially been observed at the work place where by unlike the great need of talent competency required by the advance in technology and globalization, substance abuse is pushy behind the role of individuals in the economy.IntroductionThe substances in question are used for recreation purposes in some instances and for medical purposes in some other instances.   The moderate uses of some of the substances are therefore beneficial to the user while some should never be used at all.Continued and the over usage of these substances consequently becomes dangerous to the health of the user and consequent performance capacity of the user.   Examples of the substance in question with respect to this paper include â€Å"marijuana, hashish cocain or crack, sedatives, tranquillizers, stimulators, analgesics, tobacco†, among others (Finn & Hall, 2004, 34).The abuse in question refers to the use of those substances in the following ways:-Not for medical use, meaning when the user of the substance uses a substance with medical use, but against the purposes; on a personal prescription and without the doctor’s prescription.   The substance may also be used in prescription that are higher than what the doctor has prescribed in terms of quantities or frequencies (Frone, 2006).Effects of substance AbuseWhen a substance is wrongfully used in a way such as the one described above here, the substance becomes illicit whose effects includes impairment which has been found to occur frequently.   In the process of substance use and impairment, gender has been proven to play a vital role.   As regards gender men have been proven to be victims o f abuse and impairment more than women.   Women are only victims in most of the circumstances when there is a secondary factor leading to substance abuse.   Race does not play any factor in drugs abuse.   Education and age are very significant factors of abuse having been proven to posses an inverse variation.The â€Å"executive cognitive functioning of the individual and executive cognitive impairment is related to substance abuse† (Frone, 2006, 89).  Ã‚     The most prominent effects of substance abuse is exhibited in individual in the form of â€Å"anti-social characteristics and social deviance which are expressed in the form of anger, depression temperament, antisocial personality, conduct problems† among others (Frone, 2006, 89).Substance abuse has been observed to be promoted by the individual’s high levels of tendencies to respond to rewards and extremely low levels of tendencies to respond to punishments while disregarding social norms.   Th e abuser of the substance tends to be attracted to the salient more current and instant rewards and ignore the less salient future concurrent effects (Gallop, Crits- Christoph, Ten Have, Frank, Griffin & Thase, 2007).With regards to alcohol abuse excessive drinking is out of excitement associated with the habit.   The drinker imagines that pleasure is derived when poisoned by alcohol.   Alcohol problems tend to be principle causes of social deviance rather than alcohol use.   To become excited alcohol use is more prevalent than alcohol abuse (Gallop, Crits- Christoph, Ten Have, Frank, Griffin & Thase, 2007).Time is also important when it comes to alcohol abuse.   The responsibilities expected of an individual are interfered with when alcohol is taken at the wrong time.   Heavy alcohol intakes are bound to create alcohol problems.   The use of alcohol to excessive extremes affects the individuals self control.   Peer groups are also very influential towards the bad beha viors of alcohol abuse (Jackson, O’Neill & Sher, 2006).History of the family with respect to alcoholism also plays a significant part in areas of measures of seeking for excitement, Social deviance, alcohol related problems and reduced   fluency in speech expression.  Ã‚  Ã‚  Ã‚   The intelligence quotient of the alcohol abuser is also drastically lowered.   The health of the affected person deteriorates, the levels of productivity decreases and the safety of the respective person is greatly undermined (Finn & Hall, 2004).The current global economic position requires people to be effectively competent in their respective talents.   This goal is defeated by the abuse of these substances.   The substance when abused poisons the user and this is intoxication.  Ã‚   The abuse has some adverse negative effects on the functioning of the brain of the affected individual which is impaired.   The impairment brings about some absurd behaviors and some changes in the indiv idual.As the individual develop the habit of use of a substance, the body system devises some tolerance to the effects of the substance in which case the individual adapts to the use of the substance.   The body is in a position to cope with some specific doses of a substance.   The use of the substance beyond this adapted dose is tantamount to the abuse of the substance.The abuse is specifically detrimental to the workers who extend the impairment to their workplace. In the work place, the quality of work is negatively affected by substance abuse.The environment at work develops adverse physical and psychological attributes as a result of illicit drugs by employees (Wiesner, Windle, & Freeman, 2005). The abuse of drugs is bound to generate stress at work.   The extended use of illicit drugs in turn is responsible for very poor productivity levels at the work place.The personality of the individual is also adversely affected, with the individual acquiring some personality trai ts which are guided by the specific type of substance dependence.The personality traits exhibit some similar characteristics across substances that are usually abused High degrees of negative emotionality are directly related to alcohol use disorders, â€Å"high extraversion and low levels of conscientiousness† (Grekin, Sher & Wood, 2006, 79).On the other hand the extended use of cannabis sativa creates some â€Å"low extra versions on one hand and a high degree of openness to experience on the other hand† (Grekin, Sher & Wood, 2006, 77).     Ã‚  The personality of any individual has some positive correlation with the antisocial behavior and the abuse disorder associated with the use of a specific drug.There exists a significant association of personality and substance dependence and the ability to control behavior of negative consequence to the society.   The most affected group in the society by substance abuse ranges from adolescence to the early adulthood, an d a single behavior factor is very influential towards alcohol dependence, dependence on drug and the ‘antisocial personality disorder which is externalizing in nature’ (Frone, 2006,198).The abuse of these substances have been observed to yield such bad behaviors as skipping school, running away from homes, cases of shoplifting, thefts, at work, all these being considered to as deviant and aberrant behaviors.   These behaviors have been mostly observed in men more than in women, and therefore  Ã‚   gender is very significant in novelty seeking and substance abuse.The abuse all result to depression which in turn results to job stress and poor productivity.   This creates some high degrees of boredom at the job, the variety of skills deteriorates, and autonomy becomes significantly low.   There has been reported a linear corelatiship between binge drinking and the job stress, also the abuse of drugs and heavy drug use are positively correlated with stresses at the job (Jackson, O’Neill & Sher, 2006).This in turn results to psychological problems at the work place which is a contributor to risky health environment which is a result of† aversive work conditions† (Frone, 2006, 123).  Ã‚  Ã‚     Some of these conditions include noxious environments, insecurity in the job, being treated in an unfair manner, poor pay lack of benefits and promotions in the work among others.   All these become dangerous work conditions.In conclusion, the substance use Disorders have therefore been seen to have negative affectivity.   Some personality traits have also been found to be differentially correlated to the dependence symptoms associated with the use of alcohol, drugs and tobacco.With respect to abstinence from the abuse of these substances, gender has also been found to be very significant with men being found to have higher oscillations between use and abstinence as compared to women.  Ã‚     Time required for the transitio n between substance abuse and abstinence is very important as the transition cannot be achieved overnight.   This is quite important since the process goes through relapse to recovery.ReferencesEmily R. Grekin, Kenneth J. Sher, and Phillip K. Wood (2006), Psychology of Addictive Behaviors: Personality and Substance Dependence Symptoms, Vol. 20, No. 4, 415–424Kristina M. Jackson, Susan E. O’Neill, and Kenneth J. Sher (2006), Experimental and Clinical Psychopharmacology: Characterizing Alcohol Dependence, Vol. 14, No. 2, 228–244Margit Wiesner, Michael Windle, and Amy Freeman (2005) ,Journal of Occupation Health Psychology: Work Stress, Substance Use and Depression Among Youth Adult Workers, Vol. 10 No.2, 83-96)Michael R. Frone (2006), Journal of Applied Psychology: Prevalence and Distribution of Illicit Drug Use in the Workforce and in the Workplace, Vol. 91, No. 4, 856–869.Peter R. Finn and Julie Hall (2004), Journal of Abnormal Psychology: Cognitive Abi lity and Risk for Alcoholism, Vol. 113, No. 4, 569–581.Robert J. Gallop,Paul Crits-Christoph, Thomas R. Ten Have, Jacques P. Barber Arlene Frank, Margaret L. Griffin, Michael E. Thase (2007), Journal of Consulting and Clinical Psychology: Differential Transitions Between Cocaine Use and Abstinence for Men and Women, Vol. 75 No 1,95 -103.

Advertising: Make the Consumer Believe They Are Superior Essay

Advertisers persuade people into buying their products by making the advertisement appealing to the consumer. By relating alluring experiences that in most cases have nothing to do with the product at all. It is a psychological strategy that advertisers use to make the consumer believe that by buying the product they will be superior or they will get some kind of satisfaction out of it. Researchers have found a way to discover codes hidden in advertisements that make the unconscious mind want to buy the product. Advertisers relate the products to pleasurable experiences and they use emotional branding to make money. Researchers study the right language to sell a product or idea by trying to figure out a code to the unconscious mind of why people actually buy the product. According to (Clotaire Rapaille) from â€Å"The Persuaders† advertisers know how Americans feel about the product, â€Å"there are unconscious associations with every product that we buy†.† Every word has an unconscious code in every mind marketers understand the real need of the customer sometimes unspoken and they deliver give me want we want†. Marketers try to connect their products to the consumers they are persuasive and they have plenty of selling strategies to get to people to buy something. They relate the product to a certain group of people for example, there was an advertisement that was shown on the film â€Å"The Persuaders† that made a connection with happy people saying that Song a new airline is for happy people. It could be very difficult to get around in this world with a degree of self- awareness as to what’s happening because all these messages are trying to move us to act and make choices on an emotional level and probably the best way to not fall into this trap that advertisers put consumers into is not to believe in the advertisements. (Rusgkoff, Persuaders) Advertisers capture the attention of teens by relating cool or pleasur able experiences to products. They obtain their attention by telling them what’s cool. On TV commercials or at the stores that teenager are most likely to visit. Persuasion is an important role in capturing teen’s attention. Teens are easily persuaded into buying things by the media, advertisers know that teens have favorite celebrities and they use it to capture their attention. Teens attention is captured by the images and wordings that an advertisement has. There is a story that teens can identify just by the picture and by how well the advertisement is organized. It is so easy for teenagers to be amazed by some products being advertised. Teenagers want to have everything that is cool, everything that is going to make them stand out or popular among their own groups. (Rushkoff, Merchants) An example of emotional persuasion is that advertisers are trying to sell their products by making people believe that by buying a product they will be superior. Advertisers relate their products to culture, sports, family anything that is important to people. For example they might advertise something that has to do with a groups culture. Therefore consumers buy the product because they feel that it relates to their culture and makes them feel good. Emotional branding is used to describe a way of life. What people like to do or they are accustomed to do advertisers try to put it in their advertisements. Images and words are important to tell a story within an advertisement. Products are related to things that we enjoy doing advertisers want to make us think that the products we purchase make us who we are. An important strategy that advertisers use is imagery. Imagery displays pleasurable experiences or things that make people laugh. For example the joy they would feel if they bought energizer max batteries because the bunny is so catchy and gives a precedent of how the batteries work. (Maasik and Solomon) Having the correct picture in an advertisement can be very beneficial. Images are what capture peoples’ attention. Pleasurable experiences are shown in images so that the consumer is enlightened by the product and could see themselves in that pleasurable experience. Imagery is very important in selling products. It defines what people want and the words in the advertisement makes people see what advertisers want them to see and feel in order to sell their product. . Pictures give advertisements a sense of what the product means. A product can mean many things in an advertisement but the images show emotion towards things that people want.(Streeter) Images of desire are substituted for actual products on the advertisements advertisers goal is to transform desire into necessity. â€Å"Semiotics is a tradition of thought known for calling attention to the formal structures of signification, of meaning-making, in culture.†(Streeter) Advertisers use psychology to sell their products by associating products with pleasurable experiences, this is how consumers are persuaded into buying a product even though sometimes the pleasurable experience has nothing to do with the product being advertised. Advertisers want to know how the unconscious mind works when it comes to deciding whether or not to buy a product. They believe that the unconscious mind makes people buy things that they don’t need. Advertisers try to satisfy consumers’ needs throughout images and words to make them feel that they deserve to have that pleasurable experience that is being shown in the advertisement. Some ways that advertisers use psychology to sell their products is by making us think that we need the product but we buy a certain brand because it associates with something that we enjoy doing. For example, their favorite brands, things that they like, colors that they might find alluring. Advertisers are willing to pay these people for information to gather ideas for new advertisements. (Rushkoff,Persuaders) Day after day people are exposed to advertisements. There are advertisements in every building, any place we look at. People are being persuaded to buy things and many do not realize it. Many do not even imagine that behind those fascinating images there is a code that advertisers worked too hard to uncover so that people buy their product.

The Social Side of Decision Making Essay Example | Topics and Well Written Essays - 500 words

The Social Side of Decision Making - Essay Example Analyzing Bennett's response, the reason why I agreed to his analysis was because I applied my answer based on the events that happened to be the circumstances of the case. Looking at the man's profit as a result of continuous instead of isolated and deterministic events, my line of reasoning would indeed be similar to Bennett's. That the man earned $10 because, after all the transactions he engaged in, he ended up with a profit of $10. However, taking into account Amy's response on the problem, it surfaced that logically, and within the business context, the man ended up earning $20, for the two determined transactions stated in the case. Thus, the difference between Bennett's and Amy's response was the context in which both members analyzed the problem. Bennett considered the man's transactions as a continuous process, hence producing a profit of $10. Amy, on the other hand, applied the case in terms of isolating each transaction conducted by the man, hence coming up with the $20 a nswer. An important principle shown in the activity is the application of the right context in a problem in order to come up with the right or correct answer.

The Overall Picture for Benefit-Cost Analysis for Illicit Drugs in Research Paper

The Overall Picture for Benefit-Cost Analysis for Illicit Drugs in General and for Cocaine and Heroin - Research Paper Example Rosen (1995) emphasised on the mathematics part of benefit-cost assessments. At the same time, he also emphasised that instead of benefit-cost assessments, cost-effectiveness may be the better approach to use for some projects or decisions involving intangibles. Stiglitz (2000) proposed a set of principles for measuring non-monetized costs and benefits. He prescribed a set of techniques for valuing time, life, and another alternative method of valuation (2000, p. 278-283). Rather than conceding on the concepts of â€Å"intangibles†, it seems that Stiglitz emphasised on monetisation end emphasised that the concept of benefit-cost analysis is â€Å"developing systematic ways of analyzing costs and benefits when market pride do not reflect social costs and benefits† (2000, p. 274). In 1998, the Risk and Policy Analysis Limited prepared a document for the European Commission elaborating on the techniques of benefit-cost assessment. The document is used for policy and propos als evaluations. We are guided by the said materials as we explore on the benefit-cost assessment of legalising the use of cocaine and heroin. As pointed out by the Matrix Knowledge Group (2007), the drug supply chain covers several continents. This is also discussed in Fox and Albertson (2010, Lecture 1 Slide 18). The drug supply chain includes the dealers who bring the drugs into the UK from overseas, the dealers who distribute the drugs at the national level or the dealers who buy the drugs in one city and sell it in another (Matrix Knowledge Group 2007, p. 17).

By outlining the current global political economy, discuss to what Essay

By outlining the current global political economy, discuss to what extent the current global political economy undermines national development in the South - Essay Example The linkage of international banks, financial institutions, and trade illustrates the difficulties facing current government systems. There are suggestions that the current global political economy is beneficial to the Global South. In this paper, I will outline the extent to which the international political economy has undermined development in the South. With the advent of globalization, the relevance of the role of how nation state should manage economic systems in the development process has taken center stage. The reasoning behind this is that the economic systems presume that there is a political structure. Consequently, this means that development occurs in a global framework; at the same time, it arouses the question of the relevance of individual, national development plans. National development strategies become peculiar when there are other actors in the development process other than the nation state. The importance of understanding the nature of global political economy is because economic systems can not exist without stable political framework. The North- South divide of the world represents the developed and the underdeveloped world. This division can be conceived as ongoing due to the global arrangement of the political and economic systems. The Global North refers to the industrialized countries mainly in the northern hemisphere, while countries in the Global South are mostly found in the southern hemisphere; in Africa, Asia, Caribbean and Latin America (Kegley, 2008). The global political economy took a different turn after the oil shock of 1973. The member countries of OPEC established an oil cartel which saw the price of oil increased dramatically. Marxist offers the explanation that the oil crisis was not caused by OPEC but rather the Nixon administration. This premise asserts that the administration wanted to safeguard the interests of America capital and

The World of Teachers - Child Protection Essay Example | Topics and Well Written Essays - 2000 words

The World of Teachers - Child Protection - Essay Example The behavior of students is largely influenced by the community from which they come from. It is important to understand the connection between the students and their cultural background, which is among the factors that influence student behavior. To accomplish this understanding, communities need to be involved in developing strategies regarding child protection, which are important in promoting diversity in schools as well as a supportive environment for learning. Schools have been brought into the child protection landscape. This essay is a critique of the factors that have contributed to this development. It presents the school as an institution where children spend most of their life time. Teachers are described as the most appropriate professionals to identify the needs of children since they have the necessary skills that enable them to associate effectively with students. Schools have also been highlighted as significant institutions through which the government can channel resources for child protection. The essay also describes the key elements of good practice whereby guidelines for protection of children are viewed to be significant. Professional training of teachers regarding child protection has been highlighted as a significant element amongst others. The value of a whole school approach has also been discussed. The fact that students spend less time with their parents than they do in schools justifies the integration of child protection in learning institutions. The teachers have regular contact with students and therefore they are in a position to learn the needs of students than parents can. This is one of the factors that generated the interest of incorporating child protection in schools (Chris 2007). There is also a possibility of child abuse in school by people who are directly involved in the student’s life, such as other students, teachers as well as subordinate staff. Incorporating child

Sales planning Assignment Example | Topics and Well Written Essays - 2500 words

Sales planning - Assignment Example The product that has been considered in this paper is fashion garments. A proper and efficient marketing strategy contributes towards the financial success of a company. I consider that a marketing manager should have the ability to establish relationships with customers that will prove beneficial to the company. He should learn to assess the demands of customers and accordingly communicate and deliver goods and services to them. In the era of digital technology consumers can easily access various websites to compare prices and quality of goods, therefore I feel a marketing strategy must include advertisements which provide messages that are true to the nature and quality of the product or service. The primary element is to develop plans to learn the market trends and observe competition. To implement such plans is â€Å"both an art and a science† (Kotler & Keller, 24). I think it is the responsibility of a firm to keep its marketing managers continuously informed to facilitate them while developing and implementing marketing decisions. Marketing managers can analyze problems by constant knowledge of current sales, costs and inventory levels. This will help them to create strategies accordingly. The principle objective of marketing is to increase sales by attracting customers through advertisements and other promotional strategies. Marketing research is conducted for getting valuable insights about market trends, and customers’ preferences in order to understand and estimate customer needs. Based on the market research data and information, marketing managers plan their marketing strategies. The main issues that a marketing researcher concentrates on include target customers, requirements of these customers, markets areas that have most potential for the concerned product, transport facilities, reasons why customers need the product, the activities of competitors

Principles of Disaster Response and Recovery Essay

Principles of Disaster Response and Recovery - Essay Example In this connection every facility in the region shall prepare an Risk management plan which includes hazard assessment, programs to prevent accidental releases and response plans for emergency situations. The initiatives by Florida state administration is highly commendable (Florida, SERC, n.d.). It has set up separate state emergency commission who examines the capability of the state to handle a disaster and also frame policies for risk reduction and management. The state has evolved a well structured risk management programmes and also allows to inspect and audit its system to identify the key inputs to strengthen its risk management initiatives (Florida SERC, n.d.). The regulations released by the Florida state administration have clearly said that the state administration have realized the need for a proper environmental compliance. Though the Department of Homeland Security would have insisted on the implementation of appropriate measures, the local level interventions are thought to be much more than mandatory concerns. The impact of this was to raise the chemical emergency preparedness of the local administration (Cornhill law university, n.d.). The administrator is the responsible person for the release for the list of chemicals and also characterizing them considering the factors like toxicity, reactivity, volatility, dispensability, combustibility and flammability of the substance (Cornhill law university, n.d.). . And also the threshold limits proposed by the administrator for this region is liable to change subjected to different conditions. The various time limits fixed for issuing proper notification in case of any emergency situatio n is also explicitly stated by the administration (Cornhill law university, n.d.). The Federal government has already undertaken several initiatives through the state administration for effective implementation of local level emergency planning . As the impact of the disaster is experienced across regions different regional bodies of administration shall evolve the most effective intervention plans considering the local requirements. The major requirement in all these cases are identification of all the facilities contributing to the risk of the region like hospitals, natural gas stations etc. Preparation and release of documents that help to undertake the response plan that need to be followed by the factory owner, operator and medical personal in case of eventuality. Methods of determination of the presence of hazardous materials and also the population who would be affected shall also be made available for effective intervention. The training programs for both the emergency operators as well as the polluters need to be undertaken that would ensure more comfort in the operation (comprehensive emergency response plans, n.d.). Inclusion of Industry in strategic planning. The strategic planning exercise in the event of emergency and disaster involves a collective action. Though the planning exercise would be in a frame work of federal administration, the more proactive approach need to be from the local and

Sustainability and Resilience Reflection Paper Essay

Sustainability and Resilience Reflection Paper - Essay Example sustainability; hence, is the rate at which the renewable resources are harvested, non-renewable resource depletion and pollution creation can be continued forever. However, they cannot be maintained indefinitely then are not environment sustainable. This definition is challenging because no sustainable economic growth can be continued forever because all economic growth is environmentally degrading (Ove Arup & Partners International Limited, 2014). Meaning that it is impossible to have a sustainable environment and achieve economic growth. Consequently, environmental sustainability should be about making responsible decisions, as well as, taking action in the interest of protecting the environment placing an emphasis on the preservation and support of human life. The decisions made should ensure that they reduce the business negative impact on the environment in the sense that, although they want to achieve economic growth it should be at the cost human life. Resilience, on the other hand, is the ability of a structure to survive, grow, and adapt in the face of the unforeseen changes, as well as, catastrophic incidents (Hardin, 1968). This is to mean that the systems in the organizations and the country continuously develop through cycles of progression, crisis, accumulation, and renewal and in most cases self-organize into unpredicted new configurations. Resilience has been said to provide a novel and useful perceptive on sustainable development by what industrial development should not jeopardize the well-being of future generations. For this reason, in order to achieve sustainability, it is imperative to have foresight, innovation and effective partnership with governments and corporations and other groups (Goodland, 1995). This is because nobody can manage to foretell the future and for that reason, it is important to equip people on ways to adapt to the instability that is ahead. Consequently, resilience is the key to universal sust ainability. Resilience

Pornography and Sexual Violence Essay Example for Free

Pornography and Sexual Violence Essay The class is social psychology. Please use proper headings, double spacing, 12 pt font, one-inch margins, page numbering, and logical flow from topic to topic. Citations may be from the Web, texts, books or scientific journals. Magazine and newspaper citations are generally unacceptable. Please be original with your own views. Being with a strong, creative, original thesis clearly stating what you are trying to show.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Pornography is a term utilized to depict the various sexual practices and desires to arouse the viewer sexually. It should also be clearly distinguished from the term ‘obscenity’.   Obscenity is frequently utilized legally to suggest pornographic material.   This material may be deemed as illegal if it crosses all the social barriers of decency and is liable for criminal punishment.   Sexual images of women can create a positive influence or a negative influence on man.   Women can be portrayed as objects of sex, pleasure, abuse and violence.   This has resulted in degradation of the status of women in the current world. Feminists throughout the world are objecting at the problems pornography has created for women.   During the early 1980’s, pornography became a huge feminist issue.   The political situation in the West was also changing during that period.   People began to feel the need for greater amount of freedom.   Several of the moral issues such as abortion, reproductive rights, sexuality, etc, began to be questioned.   Abortion began to be accepted giving the women greater amount of control over their body.   Today, women should be pure before the marriage and need to be loyal to their husbands during their married life. Marriage is a relationship in which sex is performed only for reproductive purposes and not for pleasure.   If a woman indulged in sex outside their marriage, it was considered to be a form of prostitution.   Frequently, women are forced into getting them photographed for creating pornographic material.   The pornographic industry throughout the world has turned out into a multibillion-dollar industry (about $ %6 billion), providing material in various forms including movies, internet, books, videos, etc (Malamuth et al, 2005, Utah State University, 2007 Webb, 2007). Recently, there has been an increase in the number of cases of child abuse throughout the world.   The exact cause for this has not been understood clearly.   A study conducted by Knudsen does not show a direct relationship between sexual violence against children and pornography.   A thorough assessment was created using laboratory findings and case studies of those who had suffered from child sexual abuse.   It was found that child sexual abuse was only affected to a slight and indirect extent by pornography (Knudsen, 2005).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Frequently, people associate pornography with erotica.   However, there is a lot of difference between these two aspects.   Erotica is a situation of an intimate relationship between humans such that closeness, communication, intimacy and sexual arousal are felt.   Erotica utilize various symbols for communication and the feeling of interaction.   It could be considered to be one system of language or dialect.   Hence, erotica is usually shared between people belonging to close group, culture, religion, sect, ethnic community, etc. People belonging to other communities, sects, group, etc, would be unable to share and communicate with their partner.   Hence, the erotic appeal may not be present in such circumstances.   Erotica cannot mix with brutality.   To some extent erotica can vary from one taste to another.   Many people use the term erotica in order to demonstrate and applaud pornography.   However, both these terms need to be completely differentiated from one another.   Pornography is the misuse of women and children in the name of erotica. This misuse can be considered in two ways.   Firstly, a woman may be abused and forced into pornography through the erotica.   Besides, many of the female pornography material depict man dominating and abusing women and treating them as mere objects.   I do feel that pornography directly and indirectly creates a situation in which the woman is victimized.   This may further the chances of women getting sexually offended (Utah State University, 2007).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Many of the material available today on the internet and the print media has been generated by threatening women into certain acts that have not been expected.   For example, Linda Marchiano was threatened with a gun to perform several sexual acts in the film Deep Throat.   Today graphic material is available on the Internet of women being tortured, raped and victimized for the sake of sexual arousal.   I do feel that this may not create a sense of erotica but instead encourage violence and crime against women (Utah State University, 2007).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Pornography has changed the entire concept of masculinity and femininity.   Earlier, these two genders were considered as complimentary to one another.   A woman was basically made to supplement the needs of man.   However, pornography has spoilt this relationship between man and woman.   Indirectly man is victimizing women in the name of pornography.   Men dominate women and children using pornographic material.   Man would try to conquer other sexually, and women would have to submit to the sexual needs of man.   In a husband-wife relationship, the wife would become the weaker party and the husband would become the stronger one. Once this domination is created, every chance exists for the man to abuse and ill-treat the woman.   Today pornography has been closely associated with male supremacy.   As pornography is becoming more and more common in today’s world, it is having a negative influence on the people.   Pornography touches upon male dominance, sexual inequality and sexual subordination.   Hence, people consider and use violence, force and domination as a part of sex.   This helps to spread terrorism and hatred amongst the population.   Today, people are unable to identify the thin line present between pornography and erotica (Utah State University, 2007).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Pornography may influence the individual to various extents depending on the individual factors, the type of pornographic material, the extent to which the material causes sexual arousal, etc.   Studies have demonstrated that when children and adolescents are exposed to pornographic material, there are chances that these children on becoming adults would have perverted sexual tendencies. They may also perform violent acts in order to gain sexual gratification.   However, some studies have demonstrated that expose of the child or adolescent to a minimal amount of pornographic material during early age would help them to benefit later, as they would be aware of the sexual processes that occur in adults.   However, this area needs to be thoroughly researched further to determine the type of pornographic material and the extent to which they would benefit (Malamuth et al, 2005).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The World needs to change its attitude toward pornography.   To some extent individuals possessing certain characteristics may be exposed to a greater extent than others to pornographic material.   A study conducted by Malamuth et al (2005) demonstrated that men, who were exposed to material containing sexuality and violence against women, accepted these attacks secretly.   The acceptance was much greater in men who were exposed to pornographic material than those who were not.   Men who were exposed to media presentations of material, which glorified sexual attacks on women, developed aggressive attitudes towards women (Malamuth et al, 2005).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Thus it can be seen that pornographic material is harmful to the development of cordial relationships throughout the world between man and woman.   The effect of pornographic material varies depending on the culture, region of the world, sect, religion, etc.   Scientists should try to develop a method of determining the direct relationship that exists between pornography and sexual violence against women. The Internet may be a very useful resource for teenagers and students.   However, this resource could also be misused, as activity may be difficult to monitor.   It is high time for the law-enforcement agencies and parents to help control the activity of teenagers and students over the Internet.   The manner in which the child or teenagers utilizes the Internet plays a major role in the development of the personality and behavior later in life (Paul et al, 2005 Bremer, 2005). References: Bremer, J. (2005). â€Å"The Internet and children: advantages and disadvantages.† Psychiatr Clin N Am, 14(3), 405-428. http://www.springerlink.com/content/g074414vx721x677/ Knudsen, D. D. (2005). â€Å"Child sexual abuse and pornography: Is there a relationship?† Journal of Family Violence, 3(4), 253-267. Malamuth, N., Huppin, M. (2005). â€Å"Pornography and Teenagers: The Importance of Individual Differences.† Adol Med Clin, 16(2). Paul, B. Bryant, J. A. (2005). â€Å"Adolescents and the Internet.† Adol Med Clin, 16(2). Utah State University (2007). â€Å"Lesson 10. Pornography, Violence, and the Law.† Retrieved on December 7, 2007, from Utah State University Web site: http://cc.usu.edu/~fath6/Gen5.htm Villani, V. S. (2005). â€Å"Media literacy for clinicians and parents.† Child Adolesc Psychiatr Clin N Am, 14(3), 523-553. Webb, E. (2007). â€Å"Pornography or Censorship-Silence or Choice?† Retrieved on December 7, 2007, from DSP Web site: http://www.dsp.org.au/dsp/porno.htm

Natural Law and Legal Positivism

Natural Law and Legal Positivism In order to answer this question one must assess and consider the concepts of natural law and legal positivism. It is also important to define validity and consequently power. Equally the law needs to be seen as being valid as it adds purpose and legitimacy to the law and the legal system itself, this in turn helps to determine the notion of obedience. According to the thesis of natural law, the only way to evaluate the law is by reference to morality and ethnics. The thesis of natural law makes reference to different types of law. These consist of eternal law, divine law and natural law, all of which contain reference to God and morality. This premise upon the existence of human law. The higher principles of natural law are deemed to be legitimate and thus valid as they are believed to be linked to truth and justice. Morality is therefore seen as a good tool to measure validity under the natural law thesis because it provides an external aid for evaluation and it allows the ‘goodness’ of the law to be measured. It is clear that good law are real laws and therefore require obedience. This includes the power of the intervention of a sanction. This theory can be distinguished by the school of thought known as legal positivism. This theory is used to describe what the law actually is and premises on the idea that the higher principles identified in the natural law thesis can not be proved in reality and thus positivism looks to the human law, which by the definition of natural law could not contain validity without reference to the higher principles. Legal positivism removes the idea of morality[1] from the precise structure. Positivism is based on the concepts of rules, created by a figure in authority and containing the imposition of sanctions if the law is broken. However, the structure is held together and measured against the concept of morality, obedience and power. This in turn provides validity through the usage of the concepts of ‘rules, authority and sanctions’. All of which can be objectively measured. In terms of the classical approach to positivism, Jeremy Bentham criticised the assumptions made by the thesis of natural law and identified the ‘is/ought’ debate in order to introduce the legal ‘is’ to the moral ‘ought’. Bentham tried to create a scientific approach to the subject of law. He stated that morality and ethnics should be decided by the censor[2] whilst the action of defining the law was left to the expositor[3]. Bentham attempted to show through his theory of law that the structure was based upon a series of commands. Bentham believed that a command is an expression of an intention or wish[4] regarding the conduct of other individual’s[5]. Bentham attempted to separate morality from the law, without actually discarding morality per se. Instead Bentham says that morality plays no role in the definition of law. It is clear that the application of a scientific approach to law derives from the concept of power to impose sanction s as a matter of right. This in turn validities the structure of positivism. Bentham’s theory can be distinguished by his ‘disciple’, John Austin. Austin premised his theory on Bentham’s command theory. It is clear that Austin’s theory is more refined as he separates different types of commands within the structure. According to his work ‘The Province of Jurisprudence Determined’ Austin stated that his commands theory originated from a sovereign figure. He said ‘Positive laws, or laws strictly so called, are established directly or immediately by authors of three kinds: by monarchs, or sovereign bodies, as supreme political superiors: by men in a state of subjection, as subordinate political superiors: by subjects, as private persons, in pursuance of legal rights. But every positive law, or every law strictly so called, is a direct or circuitous command of a monarch or sovereign member†¦.to a person or persons in a state of subjection to its author[6]’. Thus, the sovereign figure is an identifia ble person that is valid through the legitimate use of force and power under the object of authority. Austin uses this notion to show how laws emanate from the identifiable individual to produce validity and in effect authority and power. In Austin’s command theory the question of why do people obey the law is posed. Austin decided that the reason people obey the law is due to the habitual role to comply from the sovereign. This is due to the perceived threat of the imposition of a sanction through the power afforded from the right of the law. Equally, according to W. D Ross in his works ‘The Right and the Good’, Ross identified the reason why people obey due to ‘the fact that its laws are potent instruments for the general good[7]’. This indicates that the law is a power based subject and as such the threat of a sanction is based upon the notion of power. This is similar to the theory of Thomas Aquinas who believed that the ultimate goal of law is to preserve peace. This again, is arguably a power based subject that is structured on the concept of means and ends. These theories can be distinguished by the works of John Rawls who in 1971 scripted a ‘Theory of Justice’ which identified a moral duty for people to obey law. This moral obligation by its nature implies a certain degree of coercion. This coercion by nature is a power that the law relies upon to enforce a sanction. However, according to Herbert L. A Hart who argued that ‘when a number of persons conduct any joint enterprise according to rules and restrict liberty, those who have submitted to these restrictions when required have a right to a similar submission from those who have been benefited by their submission’. Thus Hart identifies obedience as an internal and external source, his emphasis in his ‘principle of fair play’ that there are both private and official concepts of obedience. This by its imposition inserts power as the primary course of legal authority. However, Hart criticised the imposition of forced compliance as it is an unaccep table form of compliance. According to Hart, the positivist theory requires the free choice of an individual to comply. However, obedience as a matter of course is a power orientated tool. Obedience is a tool by which the law can be judged as valid, however the fear of an imposed sanction is by its nature power based. In terms of modern positivist thought, Hans Kelsen indicated that law is based upon a set of ‘norms’. He stated in his works ‘The Pure Theory of Law[8]’ that ‘all norms whose validity can be traced back to one and the same basic norm constitute a system of norms, a normative order. The basic norm is the common source for the validity of all norms that belong to the same order- it is their reason of validity’. These norms are structured upon a hierarchy of components, which are small and specific in content at the bottom. These raise up in general application to become basic components. These only exist due to the validity of the ‘grundnorm’. This is the norm that occupies the apex of the hierarchy and validities the lower norms. This form of validity premises, due to its nature, on the legitimate use of force and thus power in the concept of authority. Again, this use of power is unjustifiable by Hart. According to Hart, in his main work, ‘The Concept of Law’, he criticised aspects of Austin’s command thesis, namely the idea that the sovereign figure being identifiable, the idea that the law is a series of commands and the emphasis on the internal and external concepts. In Hart’s theory two distinctive types of rules, the primary rules, which limit or expand the liberty of an individual, and the secondary rules, which concern themselves with explaining the other rules. These secondary rules can be divided into the power to create legislation, secondly, the power to create adjudication, and finally the rule of recognition, which by definition is not power based, rather it is a set of conditions that a norm must follow in order to be valid. This theory of law was subsequently criticised by Ronald Dworkin. Dworkin preferred to look at law as a function of a social convention and in effect a contract based on a system of rules and ‘non-rule standards’. Thus, when a court has a ‘hard case’ to rule upon they use both political and moral principles to interpret and apply the law, thus Dworkin argued that a separate ethos of law and morality cannot in reality exist. Thus, a social convention by nature is based upon the imposition of power through the perceived threat of a sanction. Dworkin used the social convention to demonstrate a rule of compliance through the imposition of power and authority in the law. In conclusion, the nature of the differing schools of thought within jurisprudence are centralised around the concept of power. In natural law this premised upon the idea of God and morality through the nature and justifications of the existence of God and morality, and the effect of being judged by these institutions. In legal positivism the application of power is through the structure of law being delivered through an authoritative figure and containing sanctions if the enacted law is broken. The concept of power is therefore centralised in both schools of thought. Power is the main basis that validities the law and is the main working purpose of the law. However, in both schools of thought power is defined slightly differently and arguable is camouflaged by the terms of the good of natural law and the basic norm. The rule of recognition, although not a power orientated component, it is most certainly in existence due to the concept of power imposed by the other rules and regulati ons. Footnotes [1] Morality in itself cannot be measured. Legal positivism asks why a tool that is imprecise and abstract should be used to measure something that should be precise. [2] ‘Ought’ [3] ‘Is’ [4] Known as a volition. [5] ‘What a Law is’, UC 1xix, 70-71; OLG 1. [6] The Province of Jurisprudence Determined. [7] Circa 1930, page 27. [8] Kelsen believed that ‘The pure theory of law is a theory of positive law. As a theory it is exclusively concerned with the accurate definition of its subject matter. It endeavours to answer the question, what is law? But not the question, what ought it to be? It is a science and not a politics of law’. Pure Theory of Law (1934-1935) from volumes 50-51 LQR.

Hop Frog as a Love Story Essay -- Hop Frog Essays

Hop Frog as a Love Story "Hop Frog", by Edgar Allan Poe, is a short story in which the title character, after enduring much abuse by the king, gets revenge in the end. Hop Frog is not only the king's jester, but is also a handicapped dwarf. The king perpetually berates Hop Frog and plays practical jokes on his poor jester. At one point, king and his seven ministers summon Hop Frog before them so that he may give them ideas for an upcoming masquerade. The king forces him to drink wine (which Hop Frog always has an adverse reaction to drinking) and becomes very upset at him. Hop Frog is saved only by the intercession of Trippetta, a woman from Hop Frog's own land and his only true friend. Trippetta succeeds, but only after suffering great humiliation at the hands of the king. Nevertheless, Hop Frog gives the eight an idea for their masquerade disguises. After tarring them, covering them with flax, and chaining them together, they have the rough appearance of eight orangutans, and Hop Frog leads them into the m asquerade. Here his vengeance plot unfolds, as he hoists the into the air and sets them on fire. He then makes his escape, probably with Trippetta and the two are never seen again. But this story is not just about escape from oppression. Instead, it is a love story, because Hop Frog’s entire course of action was inspired only by his love for Trippetta.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Hop Frog had suffered through years of torment at the hands of the king. To begin with, Hop Frog was kidnapped from his own land and sent as a captive to the king. Hop Frog was made to suffer verbal abuse for his physical shortcomings and sufferings.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   For example, he was given the insulting nickname of "Hop Frog", though ...through the distortions o... ...e being abused himself, but when his love is mistreated, something just snaps. His cool plot is created solely to avenge the injustice done upon Trippetta. If Hop Frog only wished to escape or to have revenge for his own trials, he would have just killed the king. But instead, he kills the king (committer of the injustice) and the ministers (who all laughed at the humiliation of Trippetta). He does so in a public forum so as to humiliate them in the way they humiliated his love. After inflicting his vengeance on these men, Hop Frog escapes with his love and they disappear from the kingdom. One can only assume that they returned to their homeland, but wherever they did go, they went there together. This truly is a love story. Works Cited: Poe, Edgar Allen. "Hop-Frog." Collective Works of Edgar Allen Poe. Ed. Thomas Ollive Mabbott. Massattusetes: Harvard, 1978.

The Three Musketeers :: essays research papers

D’Artagnan goes to France to become a Musketeer. But on his way he gets into a fight with a tall ,dark haired nobleman with a scar on his right cheek. He sees the man talking to a woman named Milady de Winter. D’Artagnan finally finds the captain of the musketeers Monsieur de Treville. D’Artagnan sees the man that defeated him and runs after him. But on his way he runs over wounded Athos and he also runs into Porthos. He ran through the street but could not find the man. Athos gets mad and challenges D’Artagnan to a duel. But when they were about to fight five Cardinal Guards attack them, and D’Artagnan is rewarded for his bravery. One day his landlord comes to him with a favor and he excepts it because he has not paid his bill for three months rent. Constance Bonacieux was kidnapped. While he is telling his friends the whole story he hears his landlord yelling because he was being arrested. But they do not save him for if they get arrested then they will not be able to rescue him. At night he heard someone crying. He looked through the hole on the floor of his apartment, and saw the guards tying up a young woman. He brakes the door and scares the guards away. She thanks him and they fall in love .He then guides her safely to the palace where she is a maid for the Queen of France. But a man comes beside her and D’Artagnan is about to fight him but she stops them and tells D’Artagnan that it is only the Duke of Buckingham and that he has come to meet the Queen. The Queen tells him to leave because he might be in danger .He asks her to give him something to remember her by ,so she gives him a ribbon with twelve diamonds on it. She didn’t know but on of her maids were spying on her, the maid immediately reported it to Richelieu. Richelieu told the King to schedule a ball in ten days in the Queens’ honor. He told Milady de Winter to steal two of the diamonds from the ribbon to show the King that his Queen gave it to another man. Constance asks D’Artagnan to tell the Duke about the ribbon, and the Queens’ danger. The Duke gets someone to make a pair that looks just the same so he can get the Queen out of great danger.

How College Aids You in Life :: Education College University

Have you ever thought how college could help you improve in life? College is important because it helps you get a good career, good education, and rewards you with vacations. To begin with, college helps one get a good career. In particular, people that have a good education have a much easier time finding success in their life. Most of the highest paying jobs in the world require a college education. In the same way, a college education helps one earn much more money. Having a degree makes sure that you will keep that job and will help you earn a bigger salary within the years you work. In addition, having a college education can help your health and keep you happy. People that enjoy their careers are much happier and have a higher level of well being. Unquestionably, a college education gives you a better paying job. In addition, going to college gives you a good education. For example, a good college education gives you wisdom. Most of college educated people have lots of education, and gives you lots of knowledge. Next, a college education gives you lots of intelligence. A college educated person will a lot on many things especially on what they majored in. Also, a college educated person has autonomy. A person with a college education that has autonomy is independent and has freedom. Obviously, having s college education makes you a better person. Next, going to college rewards you with vacations. Specifically, you go on many vacations. When you have a steady job you earn at least two vacations. Correspondingly, when you are on a vacation you learn that culture. If you go to different places you learn how people talk, eat, how they dress, and how they act. In addition, when you take vacations you go wherever place you want. How College Aids You in Life :: Education College University Have you ever thought how college could help you improve in life? College is important because it helps you get a good career, good education, and rewards you with vacations. To begin with, college helps one get a good career. In particular, people that have a good education have a much easier time finding success in their life. Most of the highest paying jobs in the world require a college education. In the same way, a college education helps one earn much more money. Having a degree makes sure that you will keep that job and will help you earn a bigger salary within the years you work. In addition, having a college education can help your health and keep you happy. People that enjoy their careers are much happier and have a higher level of well being. Unquestionably, a college education gives you a better paying job. In addition, going to college gives you a good education. For example, a good college education gives you wisdom. Most of college educated people have lots of education, and gives you lots of knowledge. Next, a college education gives you lots of intelligence. A college educated person will a lot on many things especially on what they majored in. Also, a college educated person has autonomy. A person with a college education that has autonomy is independent and has freedom. Obviously, having s college education makes you a better person. Next, going to college rewards you with vacations. Specifically, you go on many vacations. When you have a steady job you earn at least two vacations. Correspondingly, when you are on a vacation you learn that culture. If you go to different places you learn how people talk, eat, how they dress, and how they act. In addition, when you take vacations you go wherever place you want.

Character Analysis of John in “The Yellow Wallpaper” Essay

John is the typical Victorian husband. He is authoritative, strict, head of the household. He is a physician of â€Å"high standing†. He is very controlling and expects his wife to obey his orders which was quite normal for the time. He is a doctor but only understands physical illnesses. He cannot relate to any mental problems particularly as far as women are concerned. For him, it is something she will get over, mind over matter: â€Å"You see he does not believe I am sick!† He dictates how his wife should be treated and says she needs lots of sleep and quiet. He forbids her from writing her feelings down or from seeing anyone. We get the feeling this is more about him hiding her away rather than it being for her own good. He shows no empathy of how she is feeling and dismisses it as nervous depression or hysteria. He is very stiff and buttoned up: â€Å"John is practical in the extreme. He has no patience with faith, an intense horror of superstition, and he scoffs openly at any talk of things not be felt and seen and put down in figures.† He is undoubtedly fond of his wife and loves her in his own way. However, he treats her like a child or a pet and sees her as something fragile to be protected: â€Å"He took me in his arms and called me a blessed little goose.† He does not see her as an equal but as someone who should look up to him, to be meek and mild and not to be taken seriously: â€Å"John laughs at me, of course, but one expects that in a marriage.† John is rather a cold character showing no understanding or even wanting to understand his wife’s illness. He does not see it even as an illness but rather as her needing to pull herself together. He is almost fearful of any mention of mental illness and when she suggests her body is well but not her mind he gives her â€Å"a stern reproachful look† and describes it as a â€Å"false and foolish fancy†. His prime concern is to keep his standing in society and does not want his wife to be an embarrassment to him.

An analysis of variations in style in comparison to Standard English Essay

1. Introduction As in every language there are many different dialect in British English. It has always been and continues to be a language of dialects. Wherever one goes in England there are very obvious differences between the ways in which people speak in different places. This is often a big shock for people who have been learning Standard English which is the variety of English that is held to be ‘correct’ in the sense that it shows none of the regional or other variations that are considered by some to be ungrammatical, or non-standard English. Non-English school-kids learn SE at school and expect to understand every English person once they enter the country. But the English they learn at school differs from the language which is being spoken in Britain. Of course, SE is used in the media and by public figures, and therefore it has prestige status and is regarded by many as the most desirable form of the language.1 But the English do not speak like that – linguistic reality is different. Not only the words which are being used sometimes differ from Standard English even the grammatical structures vary at times. This work tries to present the differences between Standard English which is being taught at German schools and the dialects which are spoken in England. Altogether these factors might lead to confusing situations at times. German school-kids could hear words in England which they were told not to pronounce in that way when they were learning English at school. Hughes and Trudgill2 speak of two ways of dealing with the problem of native Britons not being able to speak their own language correctly. They point out that for learners it is not relevant weather their hear correct English or not. The problem which their are confronted with is to understand what they hear from the native speakers and which language-features they can adapt into their own speech. The second point they speak of is if that â€Å"the notion of ‘correctness’ is not really useful or appropriate in describing the language of native speakers.†3 To find those differences I will analyse German English books from a Orientierungsstufe4, literature about dialects in Britain as well as private sources. I will try to analyse the gap between German school English an find possible solutions for that problem. 11 At the beginning of my approach I will be presenting a selection of different accents regarding their regional usage. In the following point I will analyse Standard English which is being taught in German schools and compare these results with the accents mentioned beforehand. After that I will summarize my approaches and try to find explanations as well as possible solutions. 2. The main dialects I want to start off with the presentation of the main dialects of the English language. For this I will adapt the Dialectology of Baugh5 who differentiates between Northern, West Midlands, East Midlands and Southern. In Old English they were divided into Northumbrian, Mercian, West Saxon and Kentish6. Of course there are far more divisions of accents but this would exceed the length of this piece of work. Additionally, I will conclude Cockney7 in my analysis. 2.1. Northern English This dialect is also knows as Geordie8. The Northeast area contains the urban centres of Newcastle, Sunderland, Middlesborough and neighboring areas. Trudgill9 defines some of the best-known characteristics of the modern Northeast pronunciation which include the following. According to him the accent, as we have seen, does not have the diphthongal pronunciations of the long ‘a’ vowel in made, gate, face that are more typical of the south of England, and the same is true of long ‘o’ as in boat, road, load. It can be defined as a certain kind of simplification. Instead of the Standard English Combination of two vowels in boat [bà ¯Ã‚ ¿Ã‚ ½ut] only one vowel is being used: [oo] The same phenomenon can be found within the pronunciation of words like made, which are not being pronounced [mà ¯Ã‚ ¿Ã‚ ½id] but simplified [mehd]. Trudgill also points out that words that have al in the spelling are pronounced with a vowel of the type ‘ah’, so that all is ‘ahl’ and walk is ‘wahk’. A Geordie-joke makes this difference clear in a funny way: A non-Geordie doctor who asks his patient if he is able to walk makes the patient interprets as a query about work ans replies â€Å"Wawk! I cannot even wahk yet!† 11 The second part of the Northern area, the Lower North and Central North, covers, according to Trudgill, a large area stretching down from Carlisle to Sheffield and covering Cumbria, most of Yorkshire and parts of Lancashire. He points out that this dialect differs from the Northeast by not having ‘ee’ in very. 10 Another remarkable factor he mentions is that he Central North also contains a sub-area in which an interesting type of consonantal change takes place in certain conditions. What happens is that the voiced consonants ‘b’, ‘d’, ‘g’, ‘v’, ‘z’ and ‘j’ change to their voiceless counterpart ‘p’, ‘t’, ‘k’, ‘f’, ‘s’, and ‘ch’ if they occur immediately before any of these same voiceless consonants.11 The examples â€Å"E wood goh† (â€Å"He would go†) and â€Å"E woot coom† (â€Å"He would comeà ¢â‚¬ ). They would pronounce the expression â€Å"I don’t know† like â€Å"I doont noo†. Another point is that this dialect is quite similar to the accent Indians or Pakistanis have when they talk English. Many of these dialectal features also appear in their accent. These shared features could be analysed in future for the Asian community in Britain is increasing steadily is growing. Which words, expressions are being brought into English through them would be interesting to find out. 2.2. West Midlands The central town for this accent is Liverpool. for the accent is very distinctive for this area called Merseyside. It has been mainly influenced by Irish immigrants during the nineteenth century. Hughes/Trudgill12 describe the Liverpool accent defining several features of which I will be mentioning a few. 1. a) There is no contrast between pairs of words like put and putt, both being pronounced [put]. b) [à ¯Ã‚ ¿Ã‚ ½] occurs in words like dance, daft etc. [†¦] c) Words like book and cook have the vowel [u:] 2. Unlike in other northern urban accents (but in common with Newcastle), the final vowels of words like city and seedy is [i:] 3. A relative infrequency of glottal stop occurs. 4. [h] is usually absent, but is sometimes present (him an her) 5. The suffix -ing is [in] 11 2.3. East Midlands Based on own experience I can say that one of the clearest markers for the East Midland accent can be defined as a kind of parallelism to German which also appear in the Liverpool accent at times. The word bus, for instance, is not being pronounced [bas] but [bus]. Here, the vowel [u] is being pronounced the same way as in German. The same phenomenon can be found in words like. Another marker for East Midland accent is the pronunciation of the vowel combination [oe] like in shoes, where it is being changed to [à ¯Ã‚ ¿Ã‚ ½] – [shà ¯Ã‚ ¿Ã‚ ½z]. Speakers in this area may even have short ‘e’ at the end of words like coffeh13. Trudgill mentions a diagnostic sentence for this area: â€Å"Veri few cahs mayd it up the long ill.†14 2.4. Southern English Some of these dialectal features of Southern English are similar to the welsh accent. Trudgill states that the Bristol speech is famous for the presence in this accent of a phenomenon called the â€Å"Bristol I†. He explains that in the Bristol area, words such as America, India, Diana, Gloria are pronounced with a final ‘I’. Undoubtedly, foreigners would be quite confused hearing words like Americal, Indial and Dianal. This feature might be a result of hypercorrection, according to Trudgill.15 In the South the glottal stop is very common as a pronunciation of ‘t’ which can be found in words like better, water, bet and what. This feature can also be found in Cockney or Midland areas. Trudgill mentions the diagnostic feature of the South are the lack of ‘y’ in few, which differentiates it from all other English regions except the Northeast, although today ‘h’ is rapidly being lost.16 He also notes that it a typical factor for East Anglia is â€Å"the lack of distinction between the vowels of here and there, so that peer sounds like pair, here like hair and deer like dare.†17 2.5. Cockney Cockney can be counted as a very special dialect because it can only be found amongst people who live in and around the London area. Let alone the name for this accent is special because it does not refer directly to the region. 11 The term Cockney originally stems from the middles ages where it was applied to an effeminate person, simpleton or a particularly weak man from a town as opposed to a countryman who was regarded as tougher. In the 17th century the term changed and came to mean specifically a Londoner. The six most striking features of Cockney are18: 1. r is pronounced only when followed immediately by a vowel-sound. So, in the demonstration below, no r is pronounced in flowers. (Some New England accents and Southern U.S. accents have this same feature.) 2. h is usually omitted (home in the demonstration words); in self-conscious speech it’s articulated very strongly. 3. l is pronounced only when a vowel-sound follows (so no l is pronounced in hole, etc.). 4. Voiceless th is often, but not always, pronounced as f (breath, etc.). 5. Voiced th is likewise often but not always pronounced as v (breathe, etc.) This feature is also found in Southern U.S. lower social class speech. 6. The long vowels are all diphthongs, as one can hear from the demonstration words. Notice especially the difference between force etc. (spelled with r followed by a consonant, though the r is not pronounced) and poor etc. (spelled with r not followed by a consonant, though again the r is not pronounced). More examples for this would be: price [proià ¯Ã‚ ¿Ã‚ ½] mother [mawa] little [li’ou] –> with a glottal stop in the middle note [no’] –> with a glottal stop at the end bowl [bao] Cockney has another speciality. It consists of a special vocabulary which is called Cockney rhyming slang. It has been evolving in the East End of London since the sixteenth century. It is thought to have originated from the seamen and soldiers who used the London docks, from the Gypsies who arrived in the fifteen hundreds, from the Irish residents and the Jewish faction and from all the other ethnic minorities which have made up the population of the city.19 11 It is said to have started as a way for costermongers20 to communicate without letting their customers know what they were saying. The slang usually consists of two words, e.g. butcher’s hook = look but sometimes only the first word is used in conversation. For example, someone might say â€Å"I had a butchers at her barnet and her titfer† meaning I had a look at her hair (barnet fair) and her hat (tit for tat). One has to know, though, when to use the whole phrase and when to abbreviate. Another example: â€Å"Would you Adam and Eve it? I was on me Jack Jones when I saw me old china half inching a whistle from the market. Well, I ain’t no grass and he’s borassic, so I kept me north and south shut.† Translation: â€Å"Would you believe it? I was on my own when I saw my old mate (friend) pinching (stealing) a suit from the market. Well, I’m not a nark (informer) and he’s skint (got no money, hard up) so I kept my mouth shut.† In the Internet a whole dictionary can be found consisting of old and new Rhyming-Slang. The freshest contribution was the expression â€Å"Becks and Posh† for food. Food is also called nosh which rhymes with the nicknames of the famous David and Victoria Beckham, nationwide known as â€Å"Becks and Posh†21. This last example makes it clear that the rhyming slang does not have and economical reasons behind. It is more or less result of playing with words which the English are very fond of (for example in newspaper headlines). Additionally it is of course, the sense of togetherness, a kind of linguistic fellowship by defining a secret language as a code of London residents whereas this point, regarding the high population rate, refers more to small groups of people. 3. Standard English – English-teaching in lower-saxony English has the status of a global language – nearly everybody applying for a good job needs to prove his or her English skills. The competition is getting harder and harder. This is one of the factors leading to the current discussion whether to introduce English to schoolchildren at an even earlier age then 10. Some primary schools offer this already. Another interesting fact is that more and more schools offer bilingual teaching. The Ricarda-Huch-Schule in Braunschweig, for instance, offers several subjects being taught in English to make the children learn both, biology and English, at once. 11 Like this English finds its way into our life in more and more ways. But coming back to education a problem arises. Of course, children cannot learn every single accent being spoken in England, so that is why there are set forms for the learning process. They are identical to the language understood by the term of Standard English. Different then in Germany there cannot be found any accent-free regions in England. In comparison to that you can find unofficial figures which tell us that Hanover is most likely to be accent-free. Standard English, on the other hand, is more of an indicator for an upper social status, it can be seen as a class-dialect, owing it’s origin in the main not to geographical but to socio-economic causes. At the end it is quite a thin border between the English which is being taught at foreign schools and the English which is meant to represent â€Å"poshness†. Wakelin22 marks â€Å"that a distinction must be made between Standard English, which is a dialect in use by educated speakers of English throughout the world, and ‘Received Pronunciation, which is the accent of English usually associated with a higher social or academic background, with the BBC and the professions, and that most commonly taught to students learning English as a foreign language.†23 So one has to clearly differentiate between Received Pronunciation (RP) and Standard English (SE). So, why is Standard English so different from the other accents then? Wakelin defines that â€Å"Standard English is the sort of language used when communicating beyond the family, close friends and acquaintances, whereas dialect is nowadays often kept for intimate circles.†24 So it can be seen as the most relevant English accent which can be understood everywhere and is compatible to every region in England. This type of English as being called â€Å"normal English† by Randolph Quirk25 is being taught children and adults all around the world. The following graphic tries to illustrate the violation which arises when both Standard English and regional accents clash. 11 People with different mother tongues learn English as their first or as another foreign language. They all refer to the same Vocabulary, use the same grammar and expressions which have been set by the Standard English-norm. 3.1. Comparison to English accents The chapter of â€Å"English Sounds† prepares the learning schoolchildren with the explanation that English words are often being pronounced differently than they are written and defines some words by using the phonetical alphabet.26 I want to show the differences of Standard English and English accents by directly comparing several words to each other. Referring to the pronunciation I want to compare the word but which is being pronounced with a short [u] in South England and with a long [oo] in Northern England27 whereas schoolchildren learn to pronounce the word but with an [28? There is one area of England where the ‘y’ sound has been lost as a result of a historical process. This can be found in words like beauty [booty], music [moosic] and few [foo]29 and is probably going to spread more with the years. 11 Whereas in foreign schools it is still being taught that music should be pronounced [‘mju:zik]30 and beautiful [‘bju:t?f?l]31. The pronunciation of milk also differs. â€Å"Camden Market† teaches the children to pronounce it [mà ¯Ã‚ ¿Ã‚ ½lk]32 but the pronunciation according to the modern dialectology says that â€Å"in a large area of southeastern England this consonant has aquired a short ‘oo’-like vowel in fron of it, or, especially in London itself, has disappeared altogether, leaving only the ‘oo’ behind.†33 So in this case the word milk is being pronounced [mioolk] which is being defined as a quite a recent change but spreading rapidly through the country. Now shifting over to the less problematical field of lexical variations it can be said that there are several words with the same meaning – but regionally fixed. Words like the Standard English term gymshoe are known as the general term but in England they have more expressions for that. In the southern region they are called plimsolls, in middle English they are called pumps and people living in and around Newcastle talk about sandshoes.34 The word ear has also has different regional variations. In the North they talk about lugs and around Nottinghamshire one can also hear them talking about tabs. The Eastern part of England also might use lug. Standard English, of course, only teaches ear. 4. Summary On the whole it there is a big gap to be found between the English which is being taught in schools and the English which is being spoken in England. My analysis makes it quite clear that several difficulties occur when a person who has been learning English for five years and thinks he is now prepared for the linguistic challenge in England. The reality is different, as my paper shows. There is nearly nobody who speaks accent-free English but on the other hand Standard English mixes into the accents more and more. The loss of pure dialects is being mourned about in the whole country. The dialects are no longer ‘pure’, if they ever were, but contain a large admixture of Standard English or pseudo-Standard forms, as Wakelin35 mentions. The main reason for this development might be the result of the following problem: 11 In England is that people often get discriminated because of their language. The dialect is a clear social marker these days. Many countries have problem with racism, but in England people sometimes get discriminated against if they sound different. For example: A Scouse accent refers to a very rough area and there are chances are that the speaker is a thief A Posh accent: If people talk like this then they are supposedly educated, and can be trusted. Others would think your a rich person, and that your stuck up and you went to a boarding school. A Brummie accent: If a person speaks like this, then chances are that people think he is stupid. A Geordie accent: For some reason, the geordie accent is more comforting to southerners in England out of all the northern accents. Even though a Geordie can live in just as much a rough area, than a scouser if not rougher. A Yorkshire accent: There is a saying about this dialect called â€Å"Yorkshire born, yorkshire bread, thick in the arm and thick in the head?† A Cornish accent: If somebody talks like this most people think they are a farmer. The significance of accents and their cultural and social associations is well represented in films and on television in Britain. The critically acclaimed 1964 file â€Å"My fair Lady† based on George Bernard Shaw’s 1912 play, Pygmalion is often referenced in linguistic discussions as a example of how social class and accent were, and are still, inextricably linked in Britain. Over the past years, numerous television series have also provided viewers with a glimpse of the lives and accents of the Cockney population of London. The Cockney English section talks more about the current, very popular long running television series â€Å"EastEnders†. This opposes my supposition that Standard English might not be the right form to teach people English or should only form the basis of the linguistic education. The fact that the dialects are slowly dying and Standard English is spreading all over the world questions this. Additionally, more and more immigrants from mainly the Asian region bring in a new Standard English which I have been mentioning in point 2.1. At the end, I would say that English language teaching should be more concerned about real life and the real speech avoiding throwing the young learners into a cold pool when they enter the country. 11 A possible solution for this could be to strengthen the bonds of international relations between schools. Pen-friendships and school-exchanges could provide the basis of a more reality-based teaching which would undoubtedly also have the effect of arousing the children’s enthusiasm of learning English. 5. Literature Baugh, A.C.: A History of the English Language, p. 235 Davis, Lawrence M.: English Dialectology. Alabama/USA: 1983, p. 8 Edelhoff, Christoph (Hrg.): Camden Market. Hannover: 1998, p. 146 Hughes, Arthur and Trudgill, Peter: English Accents and Dialects, London: 1996. p. 1 Trudgill, Peter: The dialects of England. Oxford: 1990, p. 51 Wakelin, Martyn F.: English Dialects. An Introduction. London: 1977, p. 5 Quirk, Randolph: The Use of English. London: 1962, p. 95 Internet: http://www.cockneyrhymingslang.co.uk/ http://www.derek.co.uk/cockney.htm http://www.geordie.org.uk/ http://www.phespirit.info/cockney/ http://www.usingenglish.com/glossary/standard-english.html 1http://www.usingenglish.com/glossary/standard-english.html 2Hughes, Arthur and Trudgill, Peter: English Accents and Dialects. London: 1996, p. 1 3s. a. 4Orientierungsstufe Westhagen/Wolfsburg 5Baugh, A.C.: A History of the English Language, p. 235 6Davis, Lawrence M.: English Dialectology. Alabama/USA: 1983, p. 8 7Most common accent in and around London 8http://www.geordie.org.uk/ 9Trudgill, Peter: The dialects of England. Oxford: 1990, p. 67 10Trudgill, Peter: The dialects of England. Oxford: 1990, p. 67 11see above 12Hughes, Arthur and Trudgill, Peter: English Accents and Dialects. New York (1996), p. 92 13Trudgill, Peter: The dialects of England. Oxford: 1990, p. 71 14see above, p. 72 15see above, p. 73 16see above, p. 72 17see above, p. 74 18http://www.derek.co.uk/cockney.htm 19http://www.phespirit.info/cockney/ 20= street and market sellers 21http://www.cockneyrhymingslang.co.uk/ 22Wakelin, Martyn F.: English Dialects. An Introduction. London: 1977 23Wakelin, Martyn F.: English Dialects. An Introduction. London: 1977, p. 5 24Wakelin, Martyn F.: English Dialects. An Introduction. London: 1977, p. 5 25Quirk, Randolph: The Use of English. London: 1962, p. 95 26Edelhoff, Christoph (Hrg.): Camden Market. Hannover: 1998, p. 146 27Trudgill, Peter: The dialects of England. Oxford: 1990, p. 51 28Edelhoff, Christoph (Hrg.): Camden Market. Hannover: 1998, p. 146 29Trudgill, Peter: The dialects of England. Oxford: 1990, p. 57 30Edelhoff, Christoph (Hrg.): Camden Market. Hannover: 1998, p. 179 31see above, p. 173 32see above, p. 178 33Trudgill, Peter: The dialects of England. Oxford: 1990, p. 60 34see above, p. 102 35Wakelin, Martyn F.: English Dialects. An Introduction. London: 1977, p. 5

Meet and Welcome Visitors

Understand procedures for meeting and welcoming visitors1.1) Describe different reasons for people visiting a business, their requirements and how their needs may be met. Different reasons why people visit businesses is to see if their requirements are met are by; managing their own performance in a business environment by improving your own performance, working in a business environment, communicating in a business environment.The requirements you would need are; to solve business problems, organise and report data, prepare text from note, support the organisation of an event, meet and welcome visitors word processing software. Customers are people who buy products and services from other people (usually companies of one sort or another). What customers think, and feel about a company and/or its products is a key aspect of business success. Irrespective of whether a business' customers are consumers or organizations, it is the job of marketers to understand the needs of their custom ers. In doing so they can develop goods or services which meet their needs more precisely than their competitors.1.2) Explain the purpose of dealing with visitors promptly and courteously.The reason to dealing with visitors promptly and courteously is to insure whilst working in reception you're the first person people see when they enter the business. You're a big part of the first impression they'll have of the business. The first thing you can do in order to represent your organisation in a positive way is to be professional. The public will expect to see you dressed in a certain way; for example, if your organisation has a uniform you will need to be wearing it correctly at all times when representing your organisation in public. You will need to follow procedures on addressing people, distributing information, answering the telephone, etc.Members will take notice and form judgments on the image you present. This includes taking notice of your attitude, appearance, facial expres sions, the way you address people, tone of voice, courtesy toward others and your overall level of professionalism. People don't want to spend their money with companies that they're not confident can competently provide the products or services they are seeking. If you're organized and  professional, you increase the chances that your customers will see your company in a positive light, and they'll be more likely to spend their money with you.1.3) Explain the purpose of presenting a positive image of self and the organisation. The reason of presenting a positive image of your self and the organisation is because it is important to influence people in taking you seriously. This attracts the best workforce when employment opportunities arise in the organisation and the best clients when attracting business. All this translates into better returns and a higher profitability for the organisation.You are expected to present a positive image of yourself and your organisation because yo u will be able to; listen to and absorb the information that others are giving you, ask questions, when necessary, provide information to other people clearly and accurately, contribute to and allow others to contribute to, discussions, select and read written information that contains the information you need, communicate well in writing, establish good working relationships with other people.1.4) Explain the purpose of following health, safety and security procedures when dealing the visitors, including own responsibility. The reasons for following the health, safety and security when dealing with visitors, including your own responsibilities is to make sure equipment in the workplace is safely kept and maintained, also making sure fire exits remain accessible, which will reduce hazards in the workplace.It sets out a lot of your responsibilities for your health and safety at work and the health and safety executive is responsible for enforcing health and safety at work.The Data Pr otection Act 1998 is concerned with personal data which must be kept private. Expect staff/manager other people must not have access to confidential information about identifiable individuals held on computer or in certain structured manual filing systems.1.5) Describe different types of problems that may occur with visitors including, conflict and aggression.The types of problems which may occur whilst dealing with problems caused by visitors can be tough, whether you’re working in a customer service position or receptionist, it’s important to know what can happen.Different of problems which may occur are when he or she may shout, swear, or threaten you and the people around you due to various reasons such as their needs not being met.Understanding problems related to aggressive visitors can help you formulate responses and actions that help to keep you safe. First of all, you should consider creating a barrier between you and the people who come in as a layer of prot ection between visitors and employees. If this isn’t feasible at your location, you should consider beefing up security so you will be protected in the event of an emergency.1.6) Describe ways of dealing with different problems and when to refer them to an appropriate colleague.Dealing with problems when referring to an appropriate colleague is to try and soothe the colleague through calm discussion that will address his or her concerns.However, your first priority should always be a backup system that allows you to call for help when things spiral out of control. A button you can press to call for help, or a cell phone in your pocket can be helpful, try to program emergency numbers into your phone or security system well in advance of when they are actually needed.Vocations where aggressive visitors are common include the health care field, education, government services, and police work. Schools, hospitals, and government offices see their fair share of angry and agitated v isitors. In some cases, courses in self defence may provide you with important coping skills. Understanding how to defuse anger with a calm response can also be  helpful. Explaining the reality of rules, wait times, regulations, and service restrictions may be of assistance. It’s important to avoid angry emotions of your own while dealing with an agitated visitor.1.7) Explain the purpose of communicating with visitors.The more visitors communicate with you, the easier it is for you to build a relationship with them. The purpose of communicating with visitors is so that it allows them to understand each other in different ways and for several reasons and connect, also so that the information is disseminated.You would need to develop your communicative skills so that you can use it as a tool to help you understand and the visitor.We also communicate with visitors to listen to each their problems, and solve the difficulties which they may be facing, it helps to find solutions, which will help you to would receive information and know more about them which will help you to know what their needs are so that it is met.1.8) Describe organisation structures and communication channels within the organisation.The organisation structural channels in an organisation are when you are communicating with several levels of channels, (does not include your colleagues). For example if the management furnishes information about how things are going, notifies the supervisor of what the problems are, and provides requests for clarification and help. Supervisors, in turn, keep their employees informed and render assistance. Supervisors continually facilitate the process of gaining necessary clarification and problem solving; both up and down the organization. Also, supervisors communicate with sources outside the organization, such as vendors and customers.Communication channels within the organisation are structured fabric made up of the system of lines, or channels, whic h are interconnected. Organizational communication is really the flow of information through the  networks.Communication under the formal network is narrow, but it allows for flow of essential information. Moreover, it is easy to maintain, orderly in nature, supports the authority of the superiors and provides for closeness of contact thereby reducing channels of miscommunication. It has certain limitations, such as, bottlenecks in the flow, enhancing organizational distance, greater possibilities of transmission, errors, screening at various filter points, etc.

Foreign Workers in Malaysia

Can’t live with them, can’t live without them. At least that’s what quite a lot of Malaysians I know feel about them. Deputy Human Resources Minister, Senator said that there are 1. 403 million foreigners here holding the Temporary Employment Visit Pass, which accounts for 11. 2% of Malaysia’s total workforce. That’s actually quite a lot of foreigners for a country with a 2. 7% unemployment rate as of last year. But it’s no use denying the fact that we need them. The fact that we still don’t have minimum wage means that there are just too many jobs out there that pay too little (from the perspective of Malaysians) and are considered not worth the trouble by Malaysians. As our cost of living continues to rise against stagnating wages, even fresh graduates earning around RM2,000 will sometimes find it hard to keep things afloat living in Kuala Lumpur, let alone having to survive on a construction worker’s wages. And even now we can see foreign workers in supermarkets and restaurants, jobs that are considered ‘comfortable’ and not ‘heavy’, but more and more locals are turning away from them simply because in the current economic climate the pay is nowhere near good enough. On the one hand it’s a shame that we prefer being unemployed rather than at least earning something, even if it means working a hard job with not very good pay. But on the other hand it’s also understandable why we’d prefer to hold out and keep looking for something better, considering the economic realities that we have to face in our daily lives. The side effect of being dependent on foreign workers is that it puts a strain on a lot of things – public amenities and services especially. They also compete with the poor for low cost accommodation, and the congested living conditions have also contributed to societal and environmental problems. But blaming things on them will not solve anything. The fact of the matter is, these are men and women trying to make an honest living in a foreign country where their presence is not exactly welcomed with open arms. They had to leave their family behind, live in sometimes abominable and unacceptable conditions, and push themselves to the limit to work as many hours as possible in order to send as much money as they can home to their families. Try doing that and see if you won’t find yourself in similar social problems should you be in their exact same shoes. It’s easy to blame the ‘other’ when you’re comfortably on the other side of the fence, but not so easy when you really look and try to empathize with them. Trying to combat these problems will definitely cost money, and if we’re being honest with ourselves, it’s just like dousing a raging fire – it’s unlikely that we can totally put a stop to it. The only way we can avoid these problems is by not having them here or not being too dependent on foreign workforce. Paying the 3D jobs (dirty, dangerous and difficult) better wages to attract locals to do it is a start. A good minimum wage is a start too. Of course companies employing foreign workers will moan that this is not good business, but that is why we vote and have a government – to think about how best to solve this dilemma, because what’s a government here for if not to take care of its people?

Fashion Business and marketing report PRINTXKNIT Essay

Fashion Business and marketing report PRINTXKNIT - Essay Example The paper "Fashion Business and marketing report PRINTXKNIT" provides report of the business marketing of PRINTXKNIT. The retail brand aimed to be created is a collection of luxury casual wear that comes with a sportswear edge. This means that the brand shall combine simplicity with class to ensure that the focus strategic option can have a highly transcending reach. This is because the farther the reach, the higher the number of customers that can be brought on board. Because PRINTXKNIT will combine simplicity with class, its unique selling point is expected to be the offer of high tech leisure wear fabrics and yarns which combine luxurious feel with active wear sensation. This is indeed expected to be the brand’s identity as most competitors fail to offer such combination but only dwell on either cost leadership (non-luxurious product) or differentiation. The customer is a young lady in the age group of 28 to 38. Such a lady can be said to be one who is looking to achieve a wardrobe of contrast by having different shades, colours, designs, and materials of clothing. The customer is also expected to be a city lady largely affected by weather and climate and thus concerned about both mixed and matched wear depending on prevailing conditions. As can be seen below, the customer is a dynamic and versatile young woman who believes in both class and simplicity, depending on prevailing circumstance. Weather and climate are also important factors in the selection of wear, as well as venue.